This item marketing in leisure and tourism reaching new heights by patricia click janes hardcover 9600 temporarily out of stock ships from and sold by amazoncom free shipping details recreation faciltiy management design development operations and utilization by richard f mull product bundle 6683 in stock ships from and sold by textbooks source inclusive recreation programs . Marketing in leisure and tourism reaching new heights explores marketing from the context of understanding marketing developing a marketing strategy and achieving organizational objectives all within the lens of leisure and tourism this book introduces an applied system for integrating marketing concepts. Reaching new heights integrating marketing the marketing of leisure and tourism experiences the quality service foundation enabling marketing action understanding developing and applying market research 2 developing a leisure services and tourism marketing strategy developing the strategy target market approaches brand positioning and marketing outcomes 3 . Marketing in leisure and tourism reaching new heights hardcover dec 31 2006 by patricia click janes author 47 out of 5 stars 4 ratings see all formats and editions hide other formats and editions amazon price new from used from hardcover please retry cdn 3860 cdn 15282 cdn 3210 hardcover cdn 3860 14 used from cdn 3210 1 new from cdn 15282 customers who bought this
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